Joe Nicchi owns CVT Soft Serve, an ice cream truck in L.A., and he's done with Instagram influencers asking for free ice cream in exchange for "exposure" on their feed.
So, he started charging them double because, "We couldn’t care less about how many followers you have, and we’re super embarrassed for you when you tell us." That $4 ice cream is gonna be $8 if you come at Joe with that mess.
THE SHAAAAADE. Local business owners have pegged me as a Jax influencer but I know better than to ask for free stuff just 'cause. Small business owners should be supported by us BUYING their products or services.