Photo: Getty Images North America
Lady Gaga announced the launch of her beauty brand, Haus Laboratories.
She posted a stunning photo and sweet note on IG about where her love for makeup started:
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had.
I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.
OH HELL YES. I'm ready for some funky looks. Not that I can do it well but I'm ready to play in some makeup.
Haus Laboratories is available for pre-order July 15.