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Lady Gaga Announces New Beauty Line and Pre-Order Date

Lady Gaga- The 2019 Met Gala Celebrating Camp: Notes on Fashion - Arrivals

Photo: Getty Images North America

Lady Gaga announced the launch of her beauty brand, Haus Laboratories.

She posted a stunning photo and sweet note on IG about where her love for makeup started:

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.

I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.

It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.

Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had.

I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.

OH HELL YES. I'm ready for some funky looks. Not that I can do it well but I'm ready to play in some makeup.

Haus Laboratories is available for pre-order July 15.

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