Why You Can't Watch Childish Gambino's 'This is America' Just Once

There's a reason Childish Gambino's "This is America" music video has had more than 22 million views (as of me writing this) since it's release May 5th. You have to watch it at least three times to get everything he's trying to show you! 

There is so much symbolism you miss right of the bat because shirtless Gambino is dancing for most of the video. AND THAT'S THE POINT. You're so focused on the entertainment aspect of the video that you might be missing all the chaos in the background!


Did you miss the white horse? CAUSE I DID. How the hell did I not see a white horse riding across the screen? I've watched the video five times and keep discovering something I didn't notice before.

There's a lot of symbolism in the video to address gun violence, racism media distraction and voyeurism. Did you notice there was a guy who jumped to his death? CAUSE I DIDN'T. Click here to get a more in depth look at all the references.

"This is America" is Childish Gambino's way of saying STAY WOKE and pay attention to the more important stuff around you. I'm guilty of getting distracted all the time because I work in the entertainment industry and live pop culture. But make sure you're taking notice and care of the world around you.

Also, someone tell Kanye this is how you make a point that makes sense. /rant



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