President of Mattel Films, Robbie Brenner, has ambitious plans to expand Mattel's cinematic universe following the massive success of the Barbie movie.
Brenner is working on a slate of projects based on iconic Mattel toys like Hot Wheels, Polly Pocket, and Masters of the Universe... basically the childhood favorites! The goal is to create engaging stories while maintaining artistic freedom for filmmakers, going to Sundance to scout for filmmakers. Brenner emphasizes that Barbie was a "proof of concept," showing the potential for toy-based films to resonate with audiences. With several movies in development, Mattel aims to build a cinematic universe that rivals major franchises like Marvel and DC. It's an exciting time for fans of these classic toys!